'That's why it's so important for companies that advertise rainbow merchandise or that march in Pride events to make sure those commitments don't end on June 30, and recognize that LGBT inclusion is 7 days a week, 365 days a year,' Lovitz said. Indeed, 78% of LGBTQ community members said they are inclined to support companies that market to and support LGBTQ people, according to report by Community Marketing & Insights, an LGBTQ-focused business research firm.
